We all have families, we all have dogs, and we all share the common belief that our dogs are more than just pets, they're a family member.

started by answering a couple of simple questions: How would we feel if we ate the same meal every single day? As family members, don’t our dogs deserve to enjoy their meal as much as we enjoyed our own? Thus the backbone of Variety Pet Foods was formed; we aim to help other Dog Lovers like us…

We broke it down to basics: Taste, Variety, Nutrition, & Fun. Our goal is simple, incorporate these staples of any human meal (which we often take for granted), and offer these same benefits to our furry friends. We start with Taste knowing full well that if dogs don’t love it, we don’t want to make it. But just making a great tasting food isn’t enough… we need to develop multiple delicious recipes so they enjoy a Variety of meals throughout the week, just like the rest of the family. And we refuse to make any sacrifices regarding Nutrition… all our recipes are Natural, with essential vitamins and minerals, and DO NOT contain Artificial Flavors or Preservatives of any kind. This is non-negotiable. Lastly, we don’t want to make mealtime just a little better, we want to make it Fun! We want you to watch your dog eat with enthusiasm! After all, Dogs depend on you, and we know behind every happy, healthy dog is a genuine dog lover.

So there you have it, a Dog Food developed for dogs, by… well, not dogs, but by Animal Lovers just like you. Help us help all the other dogs out there eating the same boring thing, meal after meal after meal…
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